The National Basketball Association becomes the first major U.S. professional sports league to offer a direct-to-consumer subscription package.

Fans are now able to access the channel through NBA.com and the NBA App. For a monthly price of $6.99 or a yearly subscription for $59.99, consumers can view more than 100 exclusive live NBA games, original programming, and an extensive list of on-demand video content with advanced viewing options via mobile devices, connected devices, gaming consoles, tablets, and web browsers. NBA fans who receive NBA TV from a pay-TV provider will still receive the same access.

NBA TV also features the studio shows that fans may currently view like Beyond the Paint, Shaqtin’ A Fool, The Warm Up; NBA Crunchtime and NBA Game Time. Fans will also have access to new shows—focused on social conversation, stories, legends and current players surrounding the game—such as The List, #Handles, Say What, High Tops and Basketball Stories.

“Innovation has always been at the core of our NBA Digital partnership and the launch of this direct-to-consumer product, paired with new content initiatives, will provide NBA fans even greater opportunities to engage with NBA TV and our collective portfolio of brands,” said Tina Shah, executive vice president and general manager, Turner Sports. “As sports consumption continues to evolve, we will continue to develop new opportunities for fans to access and engage with premium NBA content.”

NBA TV will experiment with next-generation game viewing enhancements, including new camera angles, with footage captured exclusively on smartphones; live on-screen group chats with celebrity influencers; in-depth analytics and statistical graphics; and social media integration.

“NBA TV is the ultimate destination for around-the-clock access to premium NBA games and programming,” said Chris Benyarko, NBA senior vice president, Direct to Consumer. “We are thrilled to offer more ways than ever to access NBA TV and provide a preview of the future live game viewing experience.”

NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports, including NBA TV, the NBA App, NBA.com, NBA League Pass and NBAGLEAGUE.com.

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